Roca highlights its innovation and design at the 2023 KBC Trade Show


Roca showcased its innovation and design prowess at the renowned KBC trade fair, held in Shanghai from June 7-10th 2023. After a two-year break, Kitchen & Bath China trade returned to great success gathering a broad range of industry players and highlighting future developments in the sector to clients from Asia, India, and beyond.

Roca impressed visitors with its latest technological advancements, innovative designs, and distinctive Mediterranean style. One of the highlights included the presentation of the company’s smart toilet technology, featuring Ona, Insignia, and Inspira models, as well as the In-Wash® Khroma collection. Roca also showcased its material innovations, such as the application of Stonex® on baths and shower trays, and the company's commitment to human-centered design was evident through presentations of Universal Design. New colour tones and finishes were also on display, including rose gold, chrome, matt white and matt black finishes, as well as the new terracotta colour tone and the elegant fresati wood surface of the Horizon furniture collection. Additionally, Roca's collaboration with ARMANI/Roca demonstrated their dedication to high-quality and aesthetically pleasing design.

Roca's dynamic booth, featuring a meeting area and café, created an inclusive and welcoming experience for all attendees, and was the ideal platform for Roca to engage with new consumers and show its commitment to personalized, intelligent and quality bathroom solutions for a global audience.